Net Promoter Score or NPS is a metric used to measure the satisfaction of clients during their client journey, it measures the loyalty of customers to a company. NPS scores are measured with a single question survey and reported with a number from 0 to 10. A higher score is desirable.
NPS is often held up as the gold standard customer experience metric. It measures customer perception based on one simple question:
"How likely is it that you would recommend [Organisation X/Product Y/Service Z] to a friend or colleague?"
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, fall into one of 3 categories to establish an NPS score:
1. Promoters respond with a score of 9 or 10 and are typically loyal and enthusiastic customers.
2. Passives respond with a score of 7 or 8. They are satisfied with your service but not happy enough to be considered promoters.
3. Detractors respond with a score of 0 to 6. These are unhappy customers who are unlikely to buy from you again, and may even discourage others from buying from you.
Itβs simple to calculate your final NPS score β just subtract the percentage of detractors from the percentage of promoters.
For example, if 10% of respondents are detractors, 20% are passives and 70% are promoters, your NPS score would be 70-10 = 60.
Turning detractors into promoters can impact your NPS and improve loyalty to your brand and improve revenue.
We are currently asking this question but have not automated way to track this. If you guys can link via zapper there are other apps I can use for this but you don't. So I would like to know if this is something that could be added even as an automated connect possibility.
Thanks in advance